Put every fan
in the frame with
their hero.
We take one photo from a supporter and return the moment they will never actually have — a tunnel selfie, a full-time celebration, a dressing-room grin. Herofie is a white-label platform, so a club, sponsor or rights holder ships it under their own brand in weeks, not quarters.
This page is a brand pack. Pick a club.
- fal.ai
- Higgsfield
- S3
One photo in.
A moment that never happened, out.
This is a real run, start to finish: a supporter's everyday headshot, a club brand pack, and the moment they will show everyone they know. No studio, no shoot day, no player diary.
INPUTOne ordinary photo from their camera roll. Nothing else is asked of them.
OUTPUT · 41sA still and a short vertical clip in the club's kit and colours — sized for the platforms they already post on. IMAGE_FIRST → DIRECT_VIDEO
Other moments in the same brand pack
Authored once, reused every fixture
IMAGE_FIRST · 4:5 · 38sFan photo + player reference → a phone-camera selfie in the tunnel, seconds before kick-off.
HYBRID_COMPARE · 4:5 · 51sPitch-side after the whistle — confetti, floodlights, the celebration behind the shot.
IMAGE_FIRST · 4:5 · 33sThe room nobody gets into — the accidental selfie that looks like it actually happened.
Example runs produced with the platform on a demo brand pack. Players, kits and club marks are stand-ins — production activations run on licensed player references supplied by the rights holder, and supporter photos are used only with the supporter's consent.
Four screens for the fan.
One pipeline for you.
The fan journey is deliberately short — the engineering under it is not. Every run is durable, replayable and traceable from the upload to the final asset.
A single selfie through the club-branded web app. Byte-verified on the server, stored in your bucket, never reused outside the run.
Tunnel walkout, full-time confetti, dressing room — scenarios you curate, with the player they support already selectable.
Scenario blueprint → composed shots → provider chain. A waiting-room screen shows real progress instead of a spinner, so nobody bounces.
A staged reveal built for screenshots and stories — the part that turns one activation into thousands of organic impressions.
A product on the surface.
A platform underneath.
Most AI activations are a demo wrapped in a landing page. We build ours the way production systems are built — because the second activation, the third brand and the first provider outage all arrive sooner than anyone plans for.
Versioned blueprints describe a moment as beats — purpose, action, camera, audio, weight. A shot composer turns them into timecoded shots, so a new scenario is authored, not rebuilt.
fal.ai, Higgsfield and ElevenLabs behind one capability interface, with per-capability defaults and automatic fallback when a provider degrades. Adding a fourth is a config change.
IMAGE_FIRST for the cheapest believable still, DIRECT_VIDEO for motion, HYBRID_COMPARE to run both paths and pick the winner on quality, not on faith.
Runs decompose into paths, attempts and durable steps with idempotency keys and request fingerprinting. A retry resumes; it does not re-bill a provider for work already done.
Colours, copy, scenarios, player rosters and legal text per client. A new branded fan app is a brand pack plus a theme variable — not a fork of the codebase.
Live progress, status and a staged reveal instead of a dead loading bar — plus rejected and retry states designed as part of the experience rather than an error page.
Launches, runs, attempts and provider outcomes in one place, with a pause-launches switch for when a matchday activation needs to stop right now.
Football is the first vertical, not the domain model. Cinema, music and live events reuse the same engine with different blueprints and brand packs.
Reference-asset approval and output moderation before anything reaches a public feed — the guardrail every rights holder asks about first.
Built to survive a matchday.
Ninety minutes of concentrated traffic, three providers with different failure modes, and a brand that cannot afford a single bad output. Our architecture answers all three.
Who it is for.
A season-long perk that costs nothing to restock: every member gets their moment, every home fixture gets a new scenario.
Branded output the fan actually saves and posts, instead of an impression they scroll past. The sponsor sits in the frame, not in a pre-roll.
Run several client activations off the same core, each with its own brand pack, roster and legal wrapper — and turn a new one around in days.
The reward for a sale that already happened.
The most expensive part of a fan activation is usually persuading someone to take part. This one attaches the moment to a purchase the supporter was already going to make — so the cost of generating it sits against merchandise revenue instead of a marketing budget.
A normal purchase in the club store, in the ground or online. Nothing about the transaction changes, and nothing new has to be sold.
Printed on the receipt or attached to the order confirmation. One code, one supporter, one run — redeemable once and traceable back to the sale.
They redeem it in the club-branded fan app: one photo in, the scenario they pick, their moment back in under a minute.
The shirt they just bought is in the frame. The activation ends up marketing the merchandise that paid for it.
The service that issues, ships and redeems these codes is not built yet — the generation pipeline it would sit in front of is. We would scope it with the first retail partner rather than guess at their till and order systems.
Pilot first. Always.
Nobody should commit a season of fan communication to a technology they have only seen in a deck. Every engagement starts with a small, paid pilot on your own brand and your own supporters — live in about two weeks.
Your colours, one scenario, real supporter photos. You see the outputs, the failure cases and the measured cost per fan before anyone signs a season-long commitment.
Scenario set, approval flow, capacity plan and admin training. We rehearse the load profile of a real fixture before the fixture, not during it.
New moments per fixture, additional brands and sponsors on the same core, and reporting your commercial team can take into a renewal meeting.
An AI product studio for the moments fans cannot have.
Herofie Teknoloji A.Ş. is an İzmir-based product company building generative fan experiences for clubs, sponsors and rights holders. We started with football because it has the most demanding audience in sport — and the least patience for anything that looks fake.
Our background is production systems rather than marketing stunts: hospital platforms, industrial IoT, indoor-positioning SDKs shipped inside apps used by millions. That is why Herofie is architected as a platform — versioned scenarios, a multi-provider generation chain, auditable runs — and not as a campaign that has to be rebuilt every season.
Licensed references, curated scenarios and an approval path before anything reaches a public feed. A rights holder should never find out what we generated from a screenshot.
An admin console, documented APIs and a pause switch — so your team runs the activation on matchday, not ours.
We build one platform and configure it per client, instead of rebuilding a microsite every season. That is why the second activation costs a fraction of the first.
Bring a photo.
Leave with your badge on it.
Demos run live: we load your colours, your scenario and a real supporter photo, then walk the run end to end — including what it costs per fan.
Teknopark İzmir, İYTE Kampüsü
A2 Binası No: 14/3
35430 Urla / İzmir
Türkiye
Tell us who you are and what you want to build. We reply within two working days.
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